Owning your own business can be an exciting and thrilling venture. And, there are many ways to build success and make a profitable income. Perhaps the best way to get your small business on the map and start raking in traffic is by building up your brand awareness. Brand awareness is the idea that people will be able to recognize your company’s voice through recognizable logos, posts, communication styles, and more.
If someone recognizes your brand, it means you’re doing something right. Brand awareness is something that our experts at APlasticBag.com have worked hard to understand and establish brand awareness, and we want to help you do the same.
Here are some industry secret tips to building your own brand awareness!
1. Start Advertising
Many companies just starting out don’t often think about their marketing or advertising efforts. For the most part, this is because they believe there is a hefty price tag attached. But fortunately for you, this couldn’t be further from the truth. In today’s age of social media and online networking, it is easier than ever to start advertising completely for free.
Once you’ve gotten your cost-free feelers out there, you can start paying for ads. Facebook ads are one of the most successful tools for expanding profits by over 50%, while Google AdWords and Google AdSense is a great long-term advertising investment that will actually earn you more money than you need to spend.
2. Reach Out to Influencers
Have you been establishing a strong social media presence? This is one of the most vital ways to build your brand and start creating that recognition that will help you rake in the profits. A great way to get your name on the map is to reach out to influencers who have tons of clout in the world of social networking.
If your business specializes in a certain product or service, find others who are also experts in that niche, and who have a strong following and brand awareness already. Invite these influencers to share a post highlighting your product or to even mention you across social media, and you’ll be surprised how much traffic you can gain from that.
3. Use Branded Packages – Especially Bags!
A recent HubSpot presentation revealed statistics showing that today’s consumer is becoming more and more focused on doing research before making a buying decision. Customers have come to rely on testimonials and overall recognition to determine if they want to invest in your services and products. The best way to create a reputation for trustworthiness is to be consistent in your brand’s visibility.
And the best way to stay visible is by using branded products, especially packaging, as a customer-facing testament to your brand awareness. When customers receive items in a package with your logo on it, they will feel more like they are receiving a gift rather than just a generic package.
As our experts at APlasticBag.com like to say, “The strength of brand loyalty begins with how your product makes people feel”, and that is something we will always stand by! That’s why we provide personalized packaging options like our custom bags that can be printed with your logo so all of your customers will instantly recognize you.
4. Launch a Positive Campaign
You can really put your brand recognition and loyalty to the test by investing in a positive community campaign. By giving back, you are showing that you aren’t just in it for the money and that you are actually invested in people. Positive campaigning is a sure-fire way to ramp up your brand awareness as people will fall in love with your ideas and your mission.
For example, you can start a campaign to raise money to contribute to a local charity, you can make it a mission to fix up local streets and bridges, you can donate to a pet shelter, or you can contribute to a global fund to help children. Come up with something creative that not only speaks to the character of your company but does something good for the people who will turn around and invest in you in return.
Get Your Brand Out There!
From logo creation to social media awareness, there are many dynamic ways that you can start getting your company’s name and mission out to the public. The more you build it up, the better traffic you will get. And remember, APlasticBag.com is there for you every step of the way! If you have more questions about your branded packaging options, you can contact us online or give our friendly customer service reps a call at 1-877-992-2247. We look forward to speaking with you!