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One way to accomplish this is with vibrant, appealing packaging that offers additional selling features, above and beyond the products they contain.
The packaging industry has responded appropriately to these trends. With unique innovations like the stand-up pouch, manufacturers of all kinds of items – from candy to margaritas, coffee to potting soil – can find new ways to catch consumers’ attention, without changing anything about the actual product. Take a look at some of the things stand-up pouches offer:
1.games dating show are designed to stand on their own once they are filled with product. Unique gussets on the bottom of the package expand when filled, giving the package a solid base on which to stand. As a result, the pouches are ideally suited for standing on retail shelving so they can be front-and-center with shoppers.
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4. Because ease-of-use is such an important feature with consumers, pouches can also have tear-notches at the top, which makes it very simple for the user to simply tear off the top when they want to open the bag. Tear notches eliminate the need for an extra tool, like scissors, to open the package.
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6. Most pouches are made of high-grade laminated plastic that lends itself extremely well to custom printing. As a result, creative marketers can design their package with unique graphics and fonts in bright, vibrant colors that are sure to capture shoppers’ eyes.
7. Stand up pouches take up a lot less space than traditional boxes, bottles or cans. Space costs money, whether in inventory or in freight, so stand up pouches can certainly help your “bottom line”.
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10. Marketers who really want to go the extra mile to stand out also have the option of a die-cut stand up pouch cut into whatever shape they want. They can elect to have pouches cut into different shapes, characters, or even their own logo.
These are just a few of the ways stand up pouches are revolutionizing the retail packaging landscape. From increased consumer appeal to lower total cost, stand up pouches will help your business grow.